Shaun Heys
Marketing Manager @Gce Group
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Gce Group
Reporting directly to the CEO, I serve as the marketing lead across three business units: US, Industrial EMEA, and Medical EMEA, with revenues of $1bn. I have built and scaled a high-performing, global, multi-disciplinary marketing team, comprising specialists in digital, content, events, and creative disciplines. This team brings technical products to market with compelling value propositions at every stage of the marketing funnel. Major Achievements• Corporate Communications: Established executive thought leadership program generating impressions across 13+ industry newsletters with 3,400+ subscribers. • Developed integrated communications strategy positioning GCE for AI-powered search, securing content citations in Google AI Overviews. • Delivered integrated digital, traditional, and event-led campaigns, resulting in significant brand awareness gains and the generation of actionable leads.• Developed and launched a global rebrand, including a comprehensive website re-platforming project, for organic and inorganic company growth, enhancing relevance and brand recall across international markets.• Led the creation of the core brand proposition, refined market positioning, devised the go-to-market strategy, and produced all creative assets for the rebrand. This delivered a 70% increase in organic traffic; 3x growth in web enquiries (20••••25) and 2x increase in social impressions LinkedIn followers. • Managed an in-house marketing team of eight and oversaw a $0.5 million budget.• Successfully delivered regional and global campaigns that generated a 15% increase in new leads within the healthcare and speciality customer base (2024 vs. 2025).• Drove marketing transformation by introducing advanced segmentation and marketing automation tools, including HubSpot and Salesforce.• Facilitated the seamless integration of multiple newly acquired brands into a unified marketing system.
EDUCATION
Digital Marketing Institute
Postgraduate Diploma in Digital Marketing, Digital Marketing
The Institute of Sales Management (ISM)
Diploma level 3 - Sales and Marketing Management, Sales and Marketing Management
Leeds Beckett University
BAH Business and Spanish, Business studies and applied Spanish language
SKILLS
ABOUT SHAUN HEYS
I am the marketing lead across three P & Ls (US, Industrial EMEA and Medical EMEA) in an industrial manufacturing business with revenues of $1bn. I get technical products to market with clear customer value propositions throughout the marketing funnel. I build and scale marketing teams, combining strategic planning with hands-on execution. I manage campaigns, drive demand generation, and improve brand visibility across global markets. I develop brand architectures, implement martech systems, and integrate acquisitions and new brands into unified marketing platforms. I focus on measurable growth, cross-departmental collaboration, and digital marketing that supports pipeline and market share.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.