Shauna Bass

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHAUNA BASS

Senior digital marketing and brand leader with experience that blends brand storytelling, digital transformation and leadership across high-impact beauty platforms. My work centers on global digital strategy, paid media, marketing, social media, brand engagement and modern consumer connection, bringing together creativity, innovation and audience insight.Currently serving as Vice President of Social Media and Content for Pixi Beauty. I’ve led large-scale work across global social strategy, content digital communications and consumer engagement for Morphe, GUESS and Anastasia Beverly Hills. My experience includes high-impact digital storytelling, performance marketing, content leadership across platforms and the development of creator, affiliate and community ecosystems that elevate brand presence and influence. I focus on blending audience insight with innovation to shape solutions and stories that resonate across markets and build long-term brand relevance.A foundation in editorial and media shapes how I approach narrative and communication. I’ve served as Editor-in-Chief at Enthusiast Report and held senior editorial roles at SHAPE and OK! Magazine, with on-air correspondent work for The Today Show, The Talk, VH1 and CNN. This blend of editorial instinct and digital strategy informs how I define brand voice, guide cross-functional teams and create content experiences that connect with intention and clarity.Focused on advancing digital strategy, strengthening consumer engagement and shaping high-impact storytelling that builds equity, inspires loyalty and drives long-term growth.