Shaun Keane
Marketing Manager @Syntho
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WORK HISTORY
Marketing Manager @Syntho
Manchester, GB
Scaled Syntho from ~300 to 1,500+ paid users and £1M+ ARR, driving marketing strategy and operations in a bootstrapped startup.• Supported Syntho’s launch as an education partner for Spotify Courses by preparing marketing assets and coordinating communications to reach 713M monthly users globally.• Scaled Instagram following to 45K through data-driven content strategies, boosting engagement and brand visibility.• Aligned UX between the app product and external developers.• Developed and optimised Syntho’s website for lead generation, driving traffic, conversions, and improved user journeys through SEO, landing pages, popups, and analytics.• Designed and automated email campaigns and user journeys in Amplitude & Braze to increase retention and engagement.• Directed ad strategy across Meta, Google, and Instagram, maximising ROI within budget.• Defined and executed content strategy across app, website, and social channels, maintaining consistent brand growth.• Cultivated relationships with brands and industry professionals to expand reach and credibility.
EDUCATION
Bournemouth University
BA (Hons) Business Studies & Finance
SKILLS
ABOUT SHAUN KEANE
Digital marketing specialist blending strategy and data analytics with hands-on content creation in videography. Experienced across B2B, B2C, and D2C environments, combining strategic thinking, visual storytelling, and commercial insight to optimise web performance, improve conversion rates, and drive sustainable e-commerce growth.
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