Shashikant Kanoujia

Social Media Manager @Kris Mediaworks

Mumbai, IN

As a Social Media Manager, I lead the development and execution of data-driven social strategies that elevate brand presence, foster meaningful audience engagement, and deliver measurable results across digital platforms.Social Media Strategy:Creating and implementing platform-specific strategies aligned with overall business goals to increase brand visibility and audience engagement.Content Planning and Execution:Developing and managing a content calendar, producing engaging posts, reels, stories, and videos tailored to each platform to maintain consistent brand messaging.Community Engagement:Monitoring and responding to comments, messages, and mentions to build and maintain a strong relationship with the online community.Trend Monitoring and Competitor Analysis:Tracking platform trends, industry shifts, and competitor activities to identify new opportunities and keep the brand relevant.Performance Tracking and Reporting:Using analytics tools to evaluate content performance, measure audience behavior, and deliver data-driven reports to improve future campaigns.Influencer and Collaboration Management:Identifying, coordinating, and managing influencer partnerships and brand collaborations to extend reach and credibility.Paid Campaign Support:Working with the digital advertising team to align organic and paid strategies, ensuring cohesive campaign execution across platforms.

University of Mumbai

Bachelor of Commerce - BCom, Business/Commerce, General