Shashi Kiran K
Marketing Manager @Mocha Lighting
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WORK HISTORY
Marketing Manager @Mocha Lighting
At Mocha Lighting, I lead marketing with a clear purpose to turn a technically brilliant lighting brand into an architect’s first choice for lab, education, and commercial spaces. My role bridges creative storytelling, SEO strategy, and B2B relationship building to help Mocha stand out in a highly specification-driven industry.I oversee everything from content strategy and website growth to product storytelling and social engagement. Whether it’s a detailed lighting guide for architects, a launch campaign for our Hero or Hexo fixtures, or an event like “Illuminate and Unwind with Mocha,” every initiative is designed to strengthen brand trust and accelerate project specifications.What I focus on:Positioning Mocha as a design-forward yet highly technical brand for architects and casework manufacturers.Building SEO, social, and email campaigns that drive qualified engagement and measurable sales impact.Creating product catalogs, presentations, and marketing collateral that simplify complex lighting specs.Collaborating with leadership and engineering to ensure our brand and communication stay authentic, educational, and visually strong.
EDUCATION
University of Madras
Bachelor of Arts - BA, English Language and Literature, General
Seventh Day Adventist Higher Secondary School
Secondry School Leaving Certification
ABOUT SHASHI KIRAN K
I am an independent marketing consultant specializing in developing and implementing data-driven marketing strategies that drive business growth. With expertise in SEO, GTM, lead generation, and performance marketing, I help businesses increase visibility, generate leads, and maximize ROI through strategic and creative marketing solutions. I thrive on crafting tailored strategies that blend data, creativity, and market insights to deliver measurable results. My approach is focused on branding, demand generation, and growth marketing, ensuring businesses build strong brand identities and achieve long-term success. Past & Current Projects: Moto Torque: Worked closely with the founder to develop and implement branding, marketing, and sales strategies to enhance market presence and drive customer engagement. Dazzler Interior Design Studio: Led targeted marketing campaigns to elevate brand positioning and expand audience reach. Acquis (Current Project): Collaborating with the founders of an environmental compliance automation software provider, focusing on SEO, marketing lead growth, and content marketing to support business expansion. ITC Central Projects Organization: Helped achieve internal branding objectives through visually appealing and effective graphic content. How I Can Help- Branding & Positioning: Establishing a strong brand presence- SEO & Performance Marketing: Optimizing visibility and conversion- Marketing Strategy & GTM Execution: Data-driven, high-ROI campaigns- Lead Generation & Demand Growth: Building scalable marketing funnels. Let’s Connect!If you\'re looking for a marketing consultant who can help your business scale, optimize, and grow, let’s chat! I’d love to explore how we can collaborate to achieve your business goals. DM me or reach out to discuss how we can work together!
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