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Shashank Rawat
Product Manager @Livguard
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WORK HISTORY
Product Manager @Livguard
Gurugram, IN
Category Lead:Driving product marketing strategy for a diverse portfolio of products, ensuring alignment with business goals and market needs. Product Strategy & Roadmap: Define and shape comprehensive product strategies and roadmaps, driving long-term business growth and product innovation.New Product Development: Spearhead the NPD process, from ideation to market launch, ensuring products meet both customer expectations and company standards.Product Lifecycle Management: Oversee the entire product lifecycle, ensuring successful market introduction, growth, and sustained relevance.Product Performance & Iteration: Monitor product performance post-launch and implement iterations to improve functionality, customer satisfaction, and market fit.Product Gap Analysis: Identify unmet market needs through detailed analysis, and proactively develop solutions to fill product gaps and drive growth.Go-to-Market Strategy: Formulate and execute go-to-market strategies based on business objectives, market trends, and competitive landscape.Product Evangelism: Advocate for product vision both internally and externally, fostering understanding and enthusiasm among stakeholders and customers.Channel Marketing: Collaborate with sales and channel partners to optimize marketing strategies, enhancing market penetration and sales performance.
EDUCATION
Manav Rachna International University
Bachelor of Technology (BTech), Computer Science
Delhi Police Public School
Science
IILM
PGDM, Marketing
ABOUT SHASHANK RAWAT
Passionate about product marketing and go-to-market strategy, I specialize in new product…
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