Sharon M.
Senior Content Marketing Lead @Lumar Formerly Deepcrawl
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WORK HISTORY
Senior Content Marketing Lead @Lumar Formerly Deepcrawl
London, GB
I lead both content marketing and paid campaigns for Lumar, a B2B SaaS platform serving SEOs, developers, digital accessibility professionals, and digital marketers. My remit includes developing content marketing strategies and editorial calendars, writing, editing, and managing the production of website content, blog articles, eBooks, thought leadership, ad creative, and much more. I also handle day-to-day management and planning for a wide array of lead generation and brand awareness social media ad campaigns to meet inbound targets and help build broader marketing strategies for the wider business.
EDUCATION
Esade
MBA Exchange Program
University of Florida
BS, Journalism
University of East Anglia
Master of Arts - MA, Creative Writing
Fordham Gabelli School of Business
MBA, Marketing and Media Management
University of Florida
BA, English
SKILLS
ABOUT SHARON M.
Presently: Senior Content Marketing & Paid Campaigns Lead in the B2B SaaS space. In general: Marketing, copywriting, PR, and business development experience on both the agency side as well as in-house across a variety of industries. Plus: years of experience preparing new business proposals and project bids for both government RFPs and private sector projects. MBA, marketing.// MA, creative writing.// BA, English.// BS, journalism.(Learning is fun!)The usual tools & skills of the trade: HubSpot, Salesforce, WordPress, Figma, Photoshop, InDesign, Notion, AirTable, FileMaker Pro, Lumar, Google Analytics, Google Search Console, SEO, editorial planning and production, content strategy development, PR strategy, paid campaigns (with a focus on LinkedIn ads and Google ads), lead generation strategies, writing and research, copywriting, copyediting, project management, etc.
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