Sharon Patin
Director, Brand Strategy @Intuitive
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WORK HISTORY
Director, Brand Strategy @Intuitive
Global qualitative and quantitative corporate reputational research- Brand strategy, messaging and execution through media, print and digital channels as part of a matrixed, multi-function team-Corporate narrative, messaging and web strategy/content development-Agency and in-house team management and direction
EDUCATION
UCN, Professionshøjskolen University College Nordjylland
Journalism
California State University-Long Beach
Bachelor of Arts - BA
SKILLS
ABOUT SHARON PATIN
Everyone has a story (or two) to tell. For me, life has always been about the stories. Those we tell ourselves and those we tell others. Those we tell about companies, about products, about experiences. We bring meaning to life, depth to our relationships and deeper understanding to challenges and opportunities through stories. They can be verbal, visual or experiential. And the best of them are all three. You can call this branding or narrative (positioning or messaging), but it is fundamental to everything we do. It\'s what keeps me up at night and what gets me up in the morning.I\'ve spent my career, first as a journalist and then a manager of a creative services team, a founder and principal of a small creative firm to now overseeing corporate brand for Intuitive, and it always comes down to this: who, what, where, when, why and, so what? If I\'m not in the thick of story, I\'m usually out exploring the world with family and friends.
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