Meltem Cetin
Senior Marketing Manager, Apac @Intuitive
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WORK HISTORY
Senior Marketing Manager, Apac @Intuitive
EDUCATION
Istanbul University
BA, International Relations
California State University, Long Beach
MBA
SKILLS
ABOUT MELTEM CETIN
Experienced marketing professional leading and managing strategic growth projects. Core strengths in global market analysis, translating data to actionable insights and developing integrated upstream and downstream marketing programs to improve ROI. Guide roadmaps to global market development and product innovation for strengthening revenue, profit, and competitive positioning. Resourceful leader and team player in dynamic, multi-cultural environments, empowering (local and remote) strategic partners to achieve organizational goals. EXPERTISE• Provide strategic and tactical marketing leadership. • Be the Voice of Customer and collaborate with cross-functional teams, addressing unmet needs.• Manage quantitative and qualitative market research activities.• Partner with international sales units to identify regional challenges and untapped opportunities.• Create market models and forecasts, guiding market expansion and competitive positioning.• Effectively communicate, negotiate and gain consensus for successful completion of projects. SPECIALTIESMarketing Management / Strategic Marketing / Global Market Analysis / Product Management / International Marketing / Product Development / Forecasting / Market Research / Cross-Functional Collaboration / Business Development / Training / Marketing Communications / Customer Relationship / Healthcare / Medical Devices
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