Sharon Keefe Vrm Advocate

Principal @Vrmadvocate

Lake Geneva, WI, US

Whether you\'re exploring the Vacation Rental Management space as a new venture or you\'re charting the waters as a seasoned veteran, challenges exist in your operation as the marketplace continues to evolve. Part of the challenge resides in the pace of change with OTAs, regulations and the rise in guest satisfaction rates influencing your profit margins; however one continual change is your team. The team members and their roles will never stay exactly the same and they shouldn\'t. If you are seeking ways to master the profitability of your business, then your team should by changing in dynamic ways. My coaching services take an entirely comprehensive view at your operation far beyond analyzing your occupancy and rental rates to include more influential key performance indicators. This is where my approach takes on an advocacy role as the recommendations I make have these objectives at the heart of every session. These benchmarks create better opportunities for the team members you have in place to excel in their roles while contributing to the objectives you\'ve set before them, allowing them to execute a strategy to reach new goals.My roles in the hospitality space over the past 17 years have exposed me to a broad spectrum of business models, best practices and industry standards. I’ve come alongside teams to include every layer of management and every department from guest services to maintenance to advocate for working smarter with proven practices that drive growth in every facet.

University of Wisconsin-La Crosse

Bachelor of Science, Marketing