Sharon Friedes
Marketing and Advertising Manager @Alfa Dental Management
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WORK HISTORY
Marketing and Advertising Manager @Alfa Dental Management
Jacksonville, FL, US
ALFA DENTAL MANAGEMENT, Jacksonville, FLAdvertising and Marketing Manager - 2021 to Present Formulated a multi-level marketing plan and supporting collateral to maximize ROI with the local NFL team. From digital and social advertising to signage & event marketing, this project created a significant increase in awareness in the fanbase, resulting in year over year increases. ASAP Dental Care emerged from a no-name dental office to fans enjoying and displaying their “ASAP Smile”. From the ground up, created an ongoing relationship with a major vendor, delivering new patients with revenue increases of 66% over prior year. For this project, event marketing, creative influence and education were the biggest drivers to success. Operating independently, constructed and implemented a social media plan where a recognizable voice emerged across all platforms focusing on the experience of the doctors, the availability of services to patients and the ease of engagement for patients. These campaigns generated in excess of views for the brand. Produced quarterly in patient revenue from custom campaigns designed to reactivate dormant patients. Tailored marketing campaigns with multiple concurrent deadlines to suit eight individual offices while supporting managers with custom solutions resulting in double digit increases over last year. Established a working relationship for Alfa Dental Management with a YouTube influencer with a specialty focus on dental implants. Developed marketing content including social media, video, email marketing and distribution methods to enhance reach to this clientele.
EDUCATION
Florida International University
Bachelor of Arts (B.A.), English Language and Literature, General
University of North Florida
Bachelor of Arts, Literature
SKILLS
ABOUT SHARON FRIEDES
I am the Marketing Manager at ALFA Dental Management, a leading dental service organization with eight locations in Florida. I have extensive experience in developing and implementing marketing strategies, content creation, and media relations for the dental industry.My mission is to enhance the user experience, elevate the company image, and grow revenue through strong relationship building, creative solutions, and data-driven decisions. I have successfully negotiated partnership contracts, planned strategic marketing campaigns using digital, print and social media, managed both internal and external communications, and established profitable new business development opportunities. I am passionate about leveraging my diverse skills and background in marketing, media, and communications to create engaging and impactful content for ALFA Dental Management and its patrons.
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