Sharmistha Chatterjee
Director of Social Media Marketing & Audience Development @Hallmark Media
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WORK HISTORY
Director of Social Media Marketing & Audience Development @Hallmark Media
Los Angeles, CA, US
Led Christmas and Holiday marketing campaigns for 40+ movies for all Hallmark flagship television networks and streaming platform to deliver industry leading coverage of 2B+ impressions and increased market share. Hallmark Channel was recognized as #1 Most Watched Entertainment Cable Network for 6th consecutive holiday season and Top 10 Most Watched Entertainment Network. Lead team in strategy, annual planning, content production, community management, influencer marketing, industry partnerships, social media management and analytics for all programming including 120+ movies and 3 series each year. Lead marketing campaigns for Hallmark Plus – with social organic and paid campaigns from incubation to 5M+ fan growth with very limited investments exceeding expectations. Launched new series The Way Home with marketing partnerships, newsletters, assets such as promos and trailers, digital applications, and influencer marketing. Highly successful launch with #1 most-watched entertainment cable show on Sunday night and 3.5M+ weekly viewers. Lead and generate creative social campaigns with ad sales for brands such as HomeGoods, Collette Travel, Hershey’s, M&M, DryBar, Campbell’s, Chex etc. Lead Diversity & Inclusion Executive Committee, launched Mahogany movie series elevating Black culture and art. Leadership roles in industry associations including Women in Cable Telecommunications (WICT), Promax and National Association for Multi-ethnicity in Communications (NAMIC). Completed prestigious Women in Cable Telecommunications Rising Leaders program in 2022. Recognized as Cynopsis Top Women in Media’s Directors Who Do It All in 2018 and Social Media Groundbreakers in 2021. Panelist and speaker at 2024 Social Media Conference at Walt Disney Resort, Florida.
EDUCATION
Xavier Institute of Management(XIM Bhubaneswar)
Diploma, Public Relations
Syracuse University
Master's Degree, Communications & Public Relations
University of Mumbai
Bachelor's Degree, Sciences
SKILLS
ABOUT SHARMISTHA CHATTERJEE
As Director of Social Media Marketing and Head of Audience Development at Hallmark Media, I\'m passionate about creating and executing innovative and impactful marketing and social campaigns for two flagship networks – Hallmark Channel and Hallmark Movies & Mysteries and streaming platform- Hallmark Plus. I have a proven track record of delivering award-winning result driven campaigns.With over 15 years of experience in marketing and social media, I have developed and honed my skills in marketing communications, new media, social networking, influencer marketing, content production, analytics reporting, and team leadership. I have also leveraged my expertise in strategic media partnerships, marketing and social media campaigns, native and digital social media advertising, and sales proposals to drive revenue growth and brand awareness for various programming, events, and clients such as Variety, Warner Bros. Discovery, PlayStation, Ciroc, Kering, and Mercedes Benz. I\'m always eager to learn new trends, tools, and techniques to enhance my professional development and deliver value to my organization and stakeholders.
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