Chad Harris
Senior Vice President New Media and Innovation @Hallmark Media
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WORK HISTORY
Senior Vice President New Media and Innovation @Hallmark Media
Los Angeles, CA, US
Lead brand development across five departments including Digital, Home Entertainment, Publishing, SVOD & Consumer Products. Accomplishments: • Developed multi-platform video products and Direct To Consumer OTT business, contributing millions of dollars of marketing value and a multi-million-dollar revenue stream via subscriber fees and ad sales. • Launched Hallmark Movies Now streaming video service and grew it to over 1MM subs within 2 years, generating a multi million dollar revenue stream. • Launched Hallmark Movie Checklist App, generating 1MM downloads within 3 months, leading to Hallmark’s highest rated season in history.• Launched Hallmark Publishing, distributing physical, ebooks and audiobooks across all major retail / digital outlets. Developed 2 USA Today Best Sellers withing the first 2 years.•Launched Hallmark Channel Wines featuring Direct To Consumer, retail and Wine Club distribution models generating over $1MM in sales within 6 months.•Model D Awards: Outstanding Digital Team Of The Year 2021
EDUCATION
UCLA
Study In Entrepreneurship
Syracuse University
Bachelor's Degree, TV, Radio, Film Management
SKILLS
ABOUT CHAD HARRIS
Strategic business driver and innovator with extensive experience in digital, corporate strategy, creative, ad sales and marketing. Data-driven revenue and profit generator pairing strong business acumen with solid analytics for strategies that yield positive top and bottom-line results. Entrepreneurial executive with consistent record of promotion, tasked with launching and leadership of new business ventures and strategies for digital platforms, entertainment properties and consumer products. Led startup in development of three network websites, two mobile apps, Direct To Consumer OTT business, Home Entertainment, International Distribution and Consumer Products divisions. Collaborative leader and consensus-builder with cross-matrix skills who motivates and engages cross-functional teams at all levels of internal management and external relations. Award winning digital and creative influencer, overseeing teams recognized with over 45 industry awards for work on digital platforms and creative advertising.Specialties: Business development, brand management, streaming video, award winning creative, web management, creative management, in-house management, vendor management, budget responsibility, on-air creative, web/new media creative, cross-departmental interaction, creative executive, cable television.
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