Sharon MacArthur
Field Marketing Manager @Prophix
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WORK HISTORY
Field Marketing Manager @Prophix
GTA, CA
Partnering with sales to develop value based selling strategies, funnel analysis for actionable insights and drive pipeline acceleration.
EDUCATION
University of Western Ontario
Bachelor of Arts - BA, Political Science and Government
SKILLS
ABOUT SHARON MACARTHUR
Award-winning senior marketer with 25+ years of diverse experience within B2B and B2C space. Sharon brings a wealth of experience from both agency and client side, and is a proven team leader who can orchestrate and motivate a multi-disciplined team, with the ability to keep everyone aligned to clear objectives. She is recognized by her peers as a creative thinker and excellent communicator who is adept at managing conflicting priorities. Sharon is well respected for building strong relationships both internally and externally, with demonstrated project and fiscal management skills. Throughout her career, aligning marketing strategy and execution to the brand promise and customer insights has been a core competency.Specialties: Marketing: Channel strategy, multi & omni-channel campaigns, customer insights; Brand champion; Content creation; Copywriting, editing, corporate communications, educational and thought leadership content; Sales enablement tools; Event coordination, Presentations and webinars.
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