Shariq Khattak

Marketing Executive @Janan

Bradford, GB

As a Marketing Executive at Janan, I manage and execute a wide range of digital and offline marketing initiatives to enhance brand visibility, drive customer engagement, and support business growth. My work spans across strategic planning, campaign management, content production, and performance optimization.Social Media & Content:Developed and implemented both paid and organic strategies across Instagram, Facebook, TikTok, and YouTube Planned, created, scheduled, and managed engaging content with consistent brand voice and aesthetic Led TikTok growth and engagement through live sessions, reels, and short-form storytellingPaid Media & Performance Marketing:Managed and optimized Meta ad campaigns for conversions and awarenessSet up and scaled YouTube Ads targeting key customer segmentsOversaw TikTok Store: product listings, ad creation, affiliate performance trackingExecuted SMS marketing strategy with segmentation and performance analysisInfluencer & Public RelationsBuilt and maintained influencer relationships for brand collaborations and reachManaged PR outreach to boost visibility across media platformsWeb, Email & E-commerceManaged Shopify store updates, product uploads, and homepage changesPlanned and executed email campaigns using Klaviyo: integrations, segmentation, flows, and reportingEnsured seamless user journeys across email, SMS, and on-site channelsOffline & Traditional MarketingCoordinated print production and supplier management for outdoor campaignsManaged radio and TV campaigns, including creative development and post-campaign analysisCreative & ProductionDirected and assisted in product/model shoots for campaignsCreated visuals and video content using Photoshop, Illustrator, Premiere Pro, After Effects, CapCut, and Canva Tools & PlatformsMeta Ads Manager, TikTok Ads, Google Ads, Shopify, Klaviyo, Microsoft Excel, Microsoft Teams, Slack, Notion

St. Patrick's High School, Karachi

Matriculation, Computer Science

Northumbria University

Master of Science - MS, Marketing

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology

2019, Business Administration and Management, General