Sharam Sadeghi
Director Marketing @kfzteile24 GmbH
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WORK HISTORY
Director Marketing @kfzteile24 GmbH
Berlin, DE
K24 Group is a leading German online retailer in the Independent Aftermarket (IAM), operating eCommerce platforms in Germany, Austria, France, the Netherlands, and Denmark, under brands such as kfzteile24 and Carpardoo.Appointed to lead the company’s end-to-end marketing across Brand Marketing & Communications (incl. PR), Performance Marketing, and CRM/Lifecycle Management. My mandate includes uniting previously separated marketing teams under one roof and aligning the full channel mix so Paid, Earned, and Owned operate as one integrated growth engine. A core objective is to own and drive commercial performance and revenue growth of the eCommerce platform through integrated planning, execution, and continuous optimisation along the customer journey.I steer campaign management and cross-functional delivery with Pricing, Data, Category Management, Product Management, Purchase, and Finance, ensuring marketing actions translate into measurable business outcomes.
EDUCATION
The Berlin School of Economics and Law
Diplom Kaufmann (FH), Economics, Marketing
Amsterdam School of Business (HES)
International Exchange Programme, Economics, Marketing
Kellogg-WHU Executive MBA
Master of Business Administration (MBA), General Management
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.), General Management
SKILLS
ABOUT SHARAM SADEGHI
Highly strategic in both planning and execution, I use a complementary creative and data-driven skill set and approach to adapt to changing situations – at pace. Focused on solving problems in new and innovative ways, I have thoroughly enjoyed leading teams in the development and implementation of new solutions and approaches that take the best from all aspects of marketing to deliver tangible benefit. This agility is reinforced by experience across sectors and regions. In fact, my career has been deliberately diverse – strategically moving through roles to gain diverse growth experience in different contexts and industries – from FMCG to consumer electronics to the world’s largest online classified/e-commerce organization.What unites my career is the ability to tackle outsized and unprecedented mandates. I have managed commercial growth with impact on P&L, led end-to-end product launches along with integrated cross channel full funnel advertising campaigns and demand generation initiatives, built brand equity and drove demand for existing products and services for major brands and revenue generating business lines across Europe and the UK. Underpinning this a high tolerance for working in environments of ambiguity, where I have learned to plan, create structure and adapt to changing circumstances while building teams with the same innovation culture and self-perpetuating growth mindset. My career touches all aspects of marketing, from growth hacking to media planning, advertising and digital to traditional product/category management. This complete skill set is enhanced by experience working in large matrixed corporates and more dynamic start-up/scale-up settings.
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