Sharad Sundar
Marketing Manager @Hitachi Systems India Pvt Ltd
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WORK HISTORY
Marketing Manager @Hitachi Systems India Pvt Ltd
Chennai, IN
o Demand generation through event marketing(Coordinating with all OEMs in India and EMEA)o Creating channel performance, marketing campaign performance, sales pipeline, running analytics and presenting the insights to senior management.o Planning and executing partner marketing campaigns to increase the Pipeline. o Development of the go-to-market strategy and execution of the integrated marketing plan for all verticals & horizontal service lineso Generating 1X of 3x revenue through event channelso Cold calling and meeting customers in forums on road shows and product demos. o Planning and executing event marketing campaigns to increase the pipeline. o Handling audience attendance from acquisition to cleaningo Creation of collateral including flyers, banners,id cards, lanyards,posters,goodies,standees and brochures. o Co-ordination with client and partnering vendors in defining the scope of work. o Responsible to create a 2Cr pipeline on quarterly basis by investing in efficient marketing channels.
EDUCATION
Sathyabama University
Bachelor's degree, Computer Science
Nellai Nadar Matricultation Higher Secondary School
Second PUC, Computer Science
Deakin University
Ibm, International Business Management
Cardiff Metropolitan University
Master of Business Administration - MBA, Marketing/Marketing Management, General
Cardiff Metropolitan University
Master of Business Administration - MBA, Marketing
University of Wales, Cardiff
Master of Business Administration - MBA, Marketing
ABOUT SHARAD SUNDAR
In my tenure at Hitachi Systems India, I\'ve specialized in demand generation and pipeline growth through meticulously planned event marketing. Our team\'s collaborative efforts have resulted in a threefold increase in event channel revenues, solidifying our market presence in both India and the EMEA regions.My approach centers on developing comprehensive go-to-market strategies and executing integrated marketing plans across diverse service lines. With competencies in CRM and online marketing, we\'ve fostered robust partner relationships and enhanced customer engagement from initial contact to closing, demonstrating the power of strategic event marketing.
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