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Shantanu Kashyap
Product Designer @Codefi
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WORK HISTORY
Product Designer @Codefi
Springfield, MO, US
At Codefi, I serve as the lead/sole product designer for Traction Studio AI, an AI-powered startup traction platform evolving from pre-alpha to open beta and preparing for GA launch.I operate in a 0→1 product environment, partnering closely with Product and a 4-person engineering team (working on Traction Studio) to define problems, challenge assumptions, and ship iteratively in an ambiguous, fast-moving setting.Product & AI Experience• Re-architected onboarding and verification flows to eliminate friction and improve activation reliability• Introduced value-first monetization strategy (“try before you buy”) to align user trust with long-term revenue goals• Designed AI-native interaction patterns including contextual awareness indicators, structured prompt scaffolding, and hallucination transparency messaging• Established scalable dashboard architecture supporting phased expansion (Wave 2, Wave 3, Founder dashboards)• Lead Phase 2 feature design from concept through handoff, maintaining work approximately one month ahead of engineeringGrowth & Go-To-Market Collaboration• Designed and launched high-converting marketing websites in Framer for Codefi and product verticals, aligning messaging, funnel architecture, and user journey with acquisition goals• Implemented structured analytics and conversion tracking infrastructure (GTM, Meta Pixel, event mapping) to enable data-informed experimentation• Contributed to acquisition funnel refinement and early-stage engagement momentum• Partner with revenue leadership on campaign structure, budget planning, and funnel strategy• Develop performance-driven ad creative aligned to acquisition goals (scripting, hooks, AI-assisted voiceovers, motion overlays)
EDUCATION
Purdue University
Bachelor's in Science degree, User Experience Design
ABOUT SHANTANU KASHYAP
I’m a Sr. Product Designer focused on building and scaling AI-powered B2B products in early-stage environments. I operate at the intersection of product strategy, systems thinking, and clean execution, helping teams move from 0→1 while keeping clarity and user trust at the center.At Codefi, I serve as the founding product design lead for Traction Studio AI, evolving the platform from pre-alpha to open beta. I partner closely with product and engineering to define complex workflows, shape monetization strategy, and establish scalable UX foundations. My work includes designing AI-native interaction patterns, from conversational interfaces to transparency and trust mechanisms, while keeping development velocity high in an ambiguous, fast-moving environment.Previously at ConGenius, I was solo UXer for a B2B construction sales and estimating platform, designing core workflows and reusable systems that supported both product scalability and business growth.Across roles, I thrive in ambiguity, challenge assumptions, and translate complex problems into intuitive experiences. I care deeply about aligning user needs with business outcomes, especially as AI becomes more embedded in everyday tools.Outside of work, I’m drawn to photography (landscapes and street are my favorites) and creative writing, both of which sharpen how I observe, frame, and tell stories through design.
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