Shanta Morton
Director of Marketing @Economic Development Partnership of North Carolina (EDPNC)
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WORK HISTORY
Director of Marketing @Economic Development Partnership of North Carolina (EDPNC)
Raleigh, NC, US
Develop and implement multi-channel marketing programs to attract business and talent to North Carolina - Collaborate with internal and external partners to lead the creative process, create synergy and ensure cohesive messaging - Establish, monitor and optimize KPIs to drive return on investment - Develop and manage budget
EDUCATION
Meredith College
Master of Business Administration (M.B.A.), Business Administration and Management, General
Meredith College
BS, Business Administration - Marketing
ABOUT SHANTA MORTON
I\'m a creative marketer who is passionate about uncovering the true value of a product/brand and using storytelling to convey that message. Nothing is more exciting than digging into the psyche of a brand and its target customer to find creative and compelling ways the two best align. I possess expertise in the financial services industry, yet I\'m highly adaptable and eager to learn. From digital to traditional marketing, I strategically lead campaigns and launches with a focus on revenue generation and a customer-first mindset.
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