Shannon Prather
Director of Marketing @Avolve
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WORK HISTORY
Director of Marketing @Avolve
EDUCATION
Jacksonville State University
Master of Science (M.S.), Psychology (Behavior Analysis)
Coker University
Bachelor of Science (B.S.), Business Administration, Psychology
SKILLS
ABOUT SHANNON PRATHER
Marketing Leader with 15 years of B2B and B2G experience in strategic, customer-centric, revenue-aligned roles. My passion for connecting customers with SaaS solutions and services that can solve their professional problems, which ultimately help them personally, drives me and the teams I lead. With 8 years of Marketing Leadership (3 years Director Level), I bring a proven ability to leverage VOC and data insights into informed decision making which leads to proven revenue impact and customer retention.Strengths include- GTM Strategy and Campaign Planning- Ideal Customer Profile (ICP) Development- Customer Journey Mapping with VOC- Account Based Marketing (ABM)- Persona Segmentation and Personalization- Experimentation and Optimization- AEO/GEO/SEO - AI Search- Project and Stakeholder Management - KPI Tracking with Daily Visual Management- Managing Up, Down, and Sideways- Data-Driven Decision Making- Event Strategy - Virtual, Tradeshows- Fortive Business System Tools: Problem Solving Process, Standard Work, Daily Visual Management, Kaizen, Value Stream Mapping, Transactional Process Improvement, 5S
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