Shannon Oakley
Marketing Manager - Itv Projects @Continuum Attractions
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WORK HISTORY
Marketing Manager - Itv Projects @Continuum Attractions
Manchester, GB
Developed and executed annual marketing strategies for Coronation Street Experience and Emmerdale Village Tours, driving increased visitation and revenue.• Led high-performing PPC campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other platforms to boost consumer, trade, and corporate engagement.• Conducted deep audience research to refine targeting, optimise ad spend, and maximise campaign performance.• Balanced strategic vision with hands-on execution to enhance visitor yield and overall profitability.• Delivered detailed performance reports to internal stakeholders, ensuring data-driven decision-making and strategic alignment.Key Achievements: Visitor numbers increased by 14.3% Total revenue surged by 43.19% Website visitors grew by 84.02% Website transactions rose by 42.45% Website revenue jumped by 49.29%
EDUCATION
University of Leicester
English Language & Media Communications
Pendleton College
English Language (B)
ABOUT SHANNON OAKLEY
Entrepreneurial and highly analytical ecommerce expert with a proven track record in omnichannel retail, digital marketing, and strategy. Skilled at driving significant results across multiple brands, projects, and departments by leveraging deep technical expertise and data-driven decision-making.Core Competencies: Ecommerce Management – Driving growth and optimising online retail performance PPC & Google Ads – Managing high-performing paid campaigns for maximum ROI Paid Social – Scaling businesses through targeted social media advertising Digital Marketing & Branding – Driving brand visibility with data-driven strategies Product Development – Innovating and launching market-leading products SEO & Content Strategy – Boosting organic reach through technical and on-page SEO PR & Communications – Building brand authority through strategic PRTechnical Capabilities:Ecommerce Platforms: Shopify Plus, Wordpress, Magento, Wix, Etsy, AmazonAdvertising: META (Facebook, Instagram ads), Google Ads, Amazon AdsDesign & Editing: Adobe Creative Suite (Illustrator, Photoshop, Premiere, Dreamweaver, Flash)Customer Support: ZendeskWeb Development: HTML, CSS, JavascriptEmail Marketing: Mailchimp, KlaviyoAnalytics & Reporting: Google Analytics, Google Docs, Google SheetsOffice Tools: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
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