Shannon Soper

Director of Creative and Marketing @The Bail Project

Los Angeles, CA, US

The Bail Project is a national nonprofit dedicated to ending cash bail and advancing pretrial reform. As Director of Creative and Marketing, I oversee the organization’s shared, owned, and paid media strategies, ensuring cohesive brand development and impactful public engagement. Key accomplishments include:• Leading comprehensive brand development initiatives to ensure consistent messaging across all platforms.• Managing the creation and execution of national marketing campaigns to increase visibility and drive support for systemic reform.• Overseeing dynamic content strategies across social media, digital platforms, and multimedia channels, crafting compelling narratives that amplify the organization\'s mission.• Driving the organization\'s paid media efforts to optimize campaign reach and influence.• Steering web development and digital strategies to create a seamless, engaging user experience for stakeholders and supporters.• Spearheading influencer partnerships and collaborations that broaden the organization\'s impact and mobilize public action.