Shannon Willett Ketchum
Marketing Manager @EverCommerce
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WORK HISTORY
Marketing Manager @EverCommerce
Colorado Springs, CO, US
Responsible for content creation for social media channels and creating marketing campaigns to include remarketing, social, organic, SEO, and paid ads. Monitor all ads and make required changes as necessary to increase conversions. Monitor Google Analytics and analyze key metrics. Update website and blog posts as new product releases are announced and target new prospects. Update weekly stat reports. Produce quarterly newsletter. Meet with key vendors to explore new opportunities, solicit product reviews, manage swag inventory and fulfillment.Responsible for 220% increase in MQLs, 10% increase in conversions from free trial to paying customer and an increase of 260% in website traffic over a 3 year period. Helped launch a new website and helped with transition during acquisition of the company in August of 2023. Worked with the Partnerships team to add new partnerships to provide added value for end users and help offset cost of doing business.Nominated for the Culture Promoter awards two months in a row (May \'25, June \'25) and again in October \'25, out of a company of 918 employees.
EDUCATION
Moorpark College
Associates, General Education
Adolfo Camarillo High School
High School Dipoloma, General Education
SKILLS
ABOUT SHANNON WILLETT KETCHUM
I am a marketing and event specialist with management experience. I am extremely organized and gifted at networking and building relationships. I have worked with small businesses for over 20 years and am passionate about helping them grow and succeed. Whether it\'s building an ad plan, developing a marketing strategy, creating content, or planning events, I will get the job done in an organized manner with attention to detail and a smile on my face.I have a work hard/play hard and a can-do attitude. I am at my best when I can help solve problems and utilize new technology to streamline processes and improve efficiency. I\'m extremely loyal with a very strong work ethic and when I hit an obstacle, I will find a way to overcome it. Specialties: Technology, software, communication, event planning, organization, social media, content creation, digital marketing, SEO, relationship building, editing, website management, AI, marketing & design.
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