Amanda Dixon
Associate Director, Paid Media (Paid Social, Dsp, & Ctv) @EverCommerce
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WORK HISTORY
Associate Director, Paid Media (Paid Social, Dsp, & Ctv) @EverCommerce
US
Lead strategy and execution for paid media campaigns across CTV, Programmatic, Direct Partnerships, Meta, LinkedIn, and Reddit, focusing on B2B lead generation, full-funnel performance and mobile app conversion.Delivered measurable results, including a 25% reduction in CPL, 19% lower CPCs, and a 188% increase in closed-won deals across key accountsSpearheaded internal education initiatives and guided the team through external certifications to strengthen platform expertise and improve executionSecured incremental budgets by developing and presenting strategic media recommendations, enabling testing of new ad formats like LinkedIn CTV and vertical videoCollaborate cross-functionally with planning, creative, analytics, and measurement teams to align campaign strategies with broader marketing goalsTook on cross-functional marketing operations projects, working directly with senior leadership to improve workflow efficiency and campaign visibility across departments
EDUCATION
Arizona State University
Bachelors, Interdisciplinary Studies
SKILLS
ABOUT AMANDA DIXON
With over 13 years of experience in digital marketing and paid social, I am a passionate and award-winning strategist and manager who leads teams and projects across multiple countries and regions. I currently work as a Digital Manager, Paid Social at Thomson Reuters, where I oversee a $7M yearly budget for LinkedIn, Facebook, and Reddit campaigns, maximizing their potential and performance while decreasing costs and improving efficiency.In my previous roles, I have successfully managed the transition of paid social from outside vendors to in-house activation, created and implemented workflow processes and measurement plans, and provided expertise and mentorship for new business and junior team members. I have also earned multiple honors and certifications for my innovative and creative work in the social media landscape. My mission is to leverage my skills and knowledge to deliver impactful and engaging campaigns that drive growth and satisfaction for my clients and organization.
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