Shannon Kalahar

Senior Director of Strategic Communications @Tampa Bay Partnership

Tampa, FL, US

Create and execute communications strategic plan and budget.• Analyze performance, develop KPIs, set goals and create content. o Developed social media strategy, calendars, and content, increased followers by 11% in 7 months. o Generated an engagement rate of 12.322. o Achieved 17.56% conversion (views to reads) on Issuu research, averaging 9:21 minutes of read time. o Executed communications strategies to drive 465 downloads of prominent research reports via Issuu and the Partnership\'s website. • Wrote and disseminated advocacy and thought-leadership communications to help advance regional priorities. o Influenced the successful acquisition of nearly $10M in federal funding to advance regional transportation through advocacy of the CRISI grant for Brightline Trains. o Helped advance the GasWorx Master Plan through Tampa City Council and into Phase 1 of development. o Helped the City of Tampa obtain $1.75 million from the USDOT to establish a Regional Infrastructure Accelerator. o Successfully advocated for a $400k U.S. EDA grant for Tampa Bay Wave\'s regional Innovation Seed Fund.• Secured 80+ earned media opportunities for Tampa Bay Partnership leadership, Board members and Task Force/Work Group leaders, including video and print interviews, and publication of op-eds. • Manage and support marketing needs for focus groups, omni-channel campaigns, and grant applications. • Rebranded and modernized the Tampa Bay Partnership\'s website, incorporating Google Analytics to track key communications KPIs, set annual goals, and drive strategic improvements. • Created 45 presentations to distribute research to educate and inspire decision makers throughout the region.

University of Florida

Bachelor’s Degree

University of South Florida

Master of Business Administration - MBA