Shannon Wilson
Director of Sales Marketing @ICON Lodging
Signup · Get unlimited contacts
WORK HISTORY
Director of Sales Marketing @ICON Lodging
As the Director of Sales for the Hampton Inn by Hilton Wichita Falls North, I lead all sales, marketing, and business development efforts to drive revenue growth, maximize occupancy, and position our property as the preferred choice for business, government, and leisure travelers in the Wichita Falls market.I work closely with the General Manager, revenue management, and upper management to analyze and follow our budget daily, using performance data to guide rate strategies and ensure we meet or exceed monthly revenue goals. By monitoring market trends, competitive positioning, and forecast changes in real time, I strategically adjust rates and implement targeted sales initiatives that keep us on track to achieve budget consistently. I cultivate strategic partnerships with corporate clients, government agencies, military organizations, and community stakeholders, leveraging Hilton’s global brand resources to secure long-term business and group contracts. I am responsible for identifying and pursuing new market opportunities, negotiating corporate rates, managing key accounts, and building lasting relationships that enhance client loyalty and repeat business.In addition to driving sales, I oversee and execute high-visibility events—such as our Grand Opening and business after-hours reception—and engage actively with the Chamber of Commerce and local partners to build brand awareness. Through a combination of relationship-driven sales and data-informed decision-making, I ensure our hotel remains competitive while delivering exceptional guest experiences.
EDUCATION
Oklahoma State University
HES, Hotel and Restaurant Management
ABOUT SHANNON WILSON
Director of Sales-Hampton Inn by Hilton Wichita Falls North/ Co Owner Rocking W Properties Inc.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.