Shannon Weir
Senior Marketing Executive @HireIQ
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WORK HISTORY
Senior Marketing Executive @HireIQ
Belfast, GB
EDUCATION
Ulster University
International Hospitality Management, Hospitality and Toursim
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional & Digital Marketing
CIM | The Chartered Institute of Marketing
Level 4 Digital Marketing Techniques
ABOUT SHANNON WEIR
As the Senior Marketing Executive at HireIQ, I manage the marketing function, driving brand growth, lead generation, and digital engagement. I oversee the development and execution of high-impact, award-nominated marketing campaigns that not only attract top finance talent but also position HIREIQ as the go-to specialist for employers.I have a proven track record in: Lead Generation & Automation – Leveraging Bullhorn CRM, LinkedIn campaigns, both sponsored & organic, and email marketing to convert engagement into high-quality leads. SEO & Content Strategy – Ensuring our brand ranks highly for key industry terms while delivering valuable insights to our audience. Social Media Growth – Scaling our presence with engaging, data-driven content, resulting in increased brand visibility and client acquisition. ROI-Driven Marketing – Implementing strategies that demonstrate measurable impact, proving the value of marketing in recruitment. Job Board Strategy & Spend Optimisation – Analysing job board performance, departmental ROI, fill rates and revenue attribution to strategically allocate budget, forecast return, and scale profitable channels while protecting margin.
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