Shanna Howard
Membership and Marketing Manager @Texas New Mexico Hospice & Palliative Care Organization
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WORK HISTORY
Membership and Marketing Manager @Texas New Mexico Hospice & Palliative Care Organization
Austin, TX, US
Marketing and membership leader driving sustained growth and engagement through data-informed strategy. Lead end-to-end membership recruitment, onboarding, retention, and communications while managing integrated digital platforms (MailChimp, WordPress, WooCommerce, Mobilize, SurveyMonkey). Analyze engagement trends, identify growth opportunities, and develop targeted initiatives that strengthen value and member experience. Consistently achieve 78%+ retention and 2% annual membership growth, while representing the organization at statewide events and conferences.
EDUCATION
Sul Ross State University
Study toward Master of Education - MEd (21 hrs.), Counseling (LPC)
The University of Texas at Austin
Bachelor of Science - BS, Journalism
The University of Texas at Austin
Bachelor of Arts - BA, Slavic Studies
Charles University
Czech Language and Literature
The University of Texas at Austin
Professional Development, Managing Projects, Speaking in Front of People, Management
ABOUT SHANNA HOWARD
Mission-driven communications professional with more than 20 years of experience excelling in a full suite of services, including communications strategy, content development, writing and editing, media relations and PR, social media content creation and management, digital and email marketing, photography, graphic design, and video production
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