Shankaran Amaran

Growth and Marketing Manager @Samosa Singh

Bengaluru, IN

Led multi-platform growth initiatives across Swiggy, Zomato, ONDC, Blinkit, and Instamart, analyzed cross-platform sales data to identify high-potential SKUs to optimize campaigns, achieving a 23% increase in order volume and a 37% uplift in revenue. Establish KPIs and analyze key campaign results to assess effectivenessNegotiate high-visibility slots and promotional campaigns with aggregator platforms, maintain funnel hygiene, resulting in a 22% increase in new user acquisition, and maintained a repeat rate of 2.22%. Work closely with product, design and sales teams to align growth initiatives with the overall business objectives.⁠Implement platform-wise discount policies, reducing average discounts from 33% to 21% and saving 6 lakh per month while sustaining order growth and customer retention. ⁠Collaborate with NPD to launch localized & combos tailored to city-wise demand, driving 130% order growth on products and increasing AOV by 15%.Owned marketing budget for online and offline channels, allocating spends across aggregators and LSM to maximize ROAS while reporting performance and next steps directly to the founders. Executed 360° marketing calendar, brand-building activities to drive walk-ins, repeat visits, AOV and daypart-wise demand.