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Shane Smallacombe
Managing Director @Strategix Advisory Group
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WORK HISTORY
Managing Director @Strategix Advisory Group
Adelaide, SA
Strategix Advisory Group, is a business consulting firm that has a strong high performance foundation and a desire to win, gained from experience in the elite sport entertainment industry.Strategix Advisory Group, provides a range of services including strategy development, financial leadership, fractional executive support, project leadership, fundraising, governance and performance optimisation. Whether your business is a start up, scale up or undertaking a major infrastructure project we have the experience to help you achieve your goals.Notable work:• Adelaide Football Club -$100M+ headquarters development• Essendon Football Club - Performance review of AFL reporting• City of Fremantle -$400M+ Fremantle Oval AFLW venue & housing redevelopment• City Collective Architects - Executive leadership, USA business expansion• West Adelaide Football Club - Interim CEO, Business Operations Review• 54 - Project Lead, Advisory - including North Adelaide Golf Course redevelopment, new venue for LIV Golf Adelaide, Cathedral Invitational, LIV Golf Adelaide 2026 and New Business Development
EDUCATION
University of Adelaide
Confident & Persuasive Presentations
Melbourne Business School
MDP - AFL Middle Managers, Management
La Trobe University
Executive Certificate in AFL Management, Football Operations & List Management
University of South Australia
Bac. of Commerce, Major Accounting, Minor Marketing
Deakin University
CPA Program, Accounting
Australian Institute of Management
Master of Business Administration (MBA), Business Administration and Management, General
Australian Institute of Company Directors
Company Directors Course, Corporate Governance
SKILLS
ABOUT SHANE SMALLACOMBE
Shane is a senior executive and consultant delivering high-impact outcomes across business and sport. He brings a unique blend of capital project leadership and deep operational insight, having led major sporting infrastructure developments across Australia, including the Adelaide Oval Redevelopment. As former COO and CFO of the Adelaide Crows, Shane led multi-functional teams across finance, legal, HR, IT, infrastructure, and revenue diversification.Career Highlights- The Key Executive leading a high performing project team to deliver the relocation of the Adelaide Crows to a new $100m+ headquarters- Negotiation and development of the revenue model with key external stakeholders for the relocation to a new $500m+ Stadium (Adelaide Oval)- Financial leadership through Covid-19, returning the business to profitability and debt free 2 years ahead of schedule- Delivery of a five-year football salary cap/list management plan and associated strategies to return the AFC to finals.– Member of the bid team for the successful acquisition of AFLW, SANFL and ABLW team licenses- Led the acquisition, operation and profitable sale of the Adelaide Giants Australian Professional Baseball Team- Negotiation and development of International commercial partnerships with- Major League Baseball (MLB) China - Japanese University Ivy League Baseball - Philadelphia Phillies (MLB team)- Lotte Giants (KBO team) Korea - Wei Chuan Dragons (CPBL team) Taiwan
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