Shaneez S.
Corporate Communications Manager @Citroën
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WORK HISTORY
Corporate Communications Manager @Citroën
Paris, FR
External communications• Strengthen the image and reputation of the Citroën brand by developing and maintaining relationships with general and specialized journalists• Privileged contact for the media for all questions related to the Brand• Drafting of press releases, pitches and corporate Q&A• Communications of the CEO: writing of speeches and support for external speeches• Commercial results: Analysis, communication and organization of interviews• Communication around partnerships: AG2R CITROËN TEAM etc.• Putting forward topics/ ideas for stories and interviews to journalists• Put forward the CEO of Citroën and the Citroën Brand on Tier 1 international media (CNBC, Bloomberg, CNN, Sky News, BBC, France 24, Euronews etc.)• Monitoring and analysis of press coverageInternal communications• Strengthen the image and reputation of the Citroën brand towards employees by crafting the messages to be released internally concerning the Brand• Contributing to the development of the internal communications strategy• Oversee content and publication of internal news on staff intranet (The Hub) and posts on internal social media platform (Yammer) as well as monitoring statistics for these platforms• Coordinate internal events such as town halls, newsletters and interviews of our spokespersons etc.• CSR: Ensure that Citroën is aligned with other brands of the Stellantis group and that CSR initiatives are highlighted in a yearly report
EDUCATION
CELSA Paris-Sorbonne
Branding course
Dr Maurice Cure State Secondary School
A Levels (4 A’s) & GCSE’s (6 A’s)
London Metropolitan University
MA, Mass Communications
Université Paris 8
Bachelor's degree, Communication and Media Studies
CELSA Paris-Sorbonne
Communications& Artificial Intelligence course
CELSA Paris-Sorbonne
Crisis Communications course
CELSA Paris-Sorbonne
Communications strategy on social networks
ABOUT SHANEEZ S.
My passion: Define, Differentiate, Guide to build a strong and recognizable Brand with the best value proposition to the target market. MEDIAS| COMMUNICATION| PRESS| SOCIAL MEDIA Public relations and international media relations expert with fourteen years of experience building strong brands, I am the best person to manage and elevate your brand. You can rely on me to- Listen to your needs to better guide you on crafting an effective public relations strategy - Define and analyze your needs and meet your expectations on public relations and media relations workstreams - Take action and optimize your brand by offering a targeted approach comprising of journalists specialized in your line of business - Suggest ideas and craft an effective media strategy - Enhance the impact of your campaigns and your media coverage - Manage, plan and coordinate your interviews with the key players of the press and the media - Manage relationships internationally with the support of my existing network My Strengths My open-mindedness, my bilingualism (French and English), my network, my ability to innovate, my situational intelligence, my sense of service, my unswerving optimism! Take advantage of my international network to bring your brand to the next level!
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