Shanay Raval
Integrated Media Buyer @Empathy Inc.
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WORK HISTORY
Integrated Media Buyer @Empathy Inc.
Toronto, ON, CA
As an Integrated Media Buyer, I specialize in creating and executing cross-channel media strategies that drive measurable results. With a deep understanding of both traditional and digital platforms, I bridge the gap between creative vision and performance-driven planning.I’ve successfully managed multi-platform campaigns across TV, radio, digital, social, programmatic, and OOH - ensuring every media dollar delivers ROI. From negotiating competitive rates to analyzing post-buy reports, I bring a mix of strategic thinking, market insight, and attention to detail that optimizes every stage of the media buying process.I thrive in fast-paced environments and enjoy collaborating with internal teams and external partners to bring campaigns to life. My goal is always the same: to deliver media solutions that are efficient, innovative, and aligned with broader business objectives.
EDUCATION
Nagindas Khandwala College
Bachelor's degree
Humber College
Postgraduate Degree
Jelly Academy
Digital Marketing Bootcamp
Georgian College
Postgraduate Degree
ABOUT SHANAY RAVAL
As a dedicated graduate with a Post-graduation in Advertising: Media Management, I am passionate about leveraging my academic achievements and interests to thrive in the dynamic advertising landscape. With a solid foundation in marketing principles gained through my Bachelor of Mass Media in Advertising and furthered by my post-graduate studies, I have developed a keen interest in media management, digital marketing, and strategic communication. My commitment to excellence is reflected in my academic projects, where I have consistently delivered innovative solutions and insights.My professional journey includes valuable experiences in diverse roles across the marketing industry. As a Deli Clerk at Freshco, I honed my customer service skills and attention to detail, thriving in a fast-paced environment. Additionally, my role as a Brand Ambassador for Netflix allowed me to engage with audiences effectively and promote brand visibility. I further enriched my skill set during my tenure as a Marketing Assistant at Riddhi Enterprise in Mumbai, where I contributed to market research and campaign support.Looking ahead, I am eager to channel my skills and experiences into a career focused on creating impactful advertising campaigns. My goal is to work with innovative teams to develop strategic marketing initiatives that enhance brand engagement and visibility while driving measurable results.
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