Shana King
Sales Director, Body Armor Powerade @The Coca-Cola Company
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WORK HISTORY
Sales Director, Body Armor Powerade @The Coca-Cola Company
US
Driving commercial growth and market leadership for the BODYARMOR and POWERADE brands by leading strategic sales initiatives and overseeing execution in the East & Central divisions of Kroger plus the Harris Teeter banner. Responsible for creating strong retail partnerships, and delivering differentiated go-to-market strategies in a competitive sports hydration and beverage category.Key Responsibilities & Achievements: • Lead and manage sales strategy, priorities and execution for Kroger’s East & Central Divisions, as well as Harris Teeter — encompassing account planning, assortment, merchandising, pricing, and retailer collaboration. • Develop and own annual sales targets, volume growth, margin performance, and market share objectives for both BODYARMOR and POWERADE within these retail channels. • Partner with Kroger and Harris Teeter leadership at regional and divisional levels to align brand plans, promotional lever execution, forecasting and business reviews. • Collaborate cross-functionally with Marketing, Category Insights, Supply Chain, and Operations to ensure brand activation, omni-channel integration (in-store + e-commerce), and best in-class shopper experience. • Build, mentor and lead a high-performing sales team, driving sales excellence, field execution standards, territory prioritization and KPI accountability. • Champion launch of new products, packaging innovations and seasonal programs tailored to Kroger and Harris Teeter customers, delivering incremental growth and brand equity. • Leverage data-driven insights to optimize share, channel mix, assortment performance and shopper behavior across the divisions.Core Skills & Strengths:Strategic Sales Leadership • National & Regional Account Management • Channel Strategy (Supermarket/Big Box) • New Product Launch • Shopper & Trade Marketing • Cross-Functional Collaboration • P&L & Forecast Ownership • Team Development • Retailer Partner Engagement
EDUCATION
Humber College
Business Degree, Business Administration, Management and Operations
ABOUT SHANA KING
Senior CPG Sales & Commercial Leader with a proven track record of building and scaling brands, driving national retail growth, and leading go-to-market strategy. Experienced across grocery, mass, and club, with deep expertise in customer strategy, commercialization, and category growth.I specialize in translating strategy into execution—unlocking white-space opportunities, expanding distribution, and building high-performing sales teams. Known for strong retailer partnerships, cross-functional leadership, and delivering sustainable, profitable growth.Core Strengths & ExpertiseCPG Sales & Commercial Leadership | Brand Building & Scaling | Go-to-Market Strategy | National Retail Growth | Customer & Account Strategy | Product Commercialization | White-Space Opportunity Development | Category Growth & Portfolio Expansion | Broker & Distributor Management | Cross-Functional Leadership | High-Performance Team Building | Executive Stakeholder Management
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