Shana Potter
Director of Marketing and Advertising @Aircare1
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WORK HISTORY
Director of Marketing and Advertising @Aircare1
Plan and optimize multi-channel marketing campaigns across digital, print, radio, and social media (annual budget $120k+)Built and manage a remote team of marketing professionals and external agencies- Onboarded new SEO agency to manage website optimizations, help create original content, and ultimately drive increased organic leads- Direct Search agency to drive efficient leads in private sector- Revamped all tangible marketing materials to ensure a cohesive brand look across all channels, including art directing photo shoots on site, social development on site, and redesigned company website alongside Graphic Designer.Lead & execute content strategy: blogs, industry case studies, email marketing, and social media- Established a CRM email marketing strategy for Hospital Case Managers, centered around our patient services- Develop monthly social strategy to establish better brand presence on owned social platforms including creation of visual posts, copywriting, and video creation. Efforts have driven increased followers (+95% YOY) and social reviews (+500% YOY).Provide monthly reporting and data analytics to illustrate business results to President.
EDUCATION
Brigham Young University
Bachelor of Arts - BA, Communication, Advertising & Marketing
Brigham Young University
Communications, Advertising and Marketing
SKILLS
ABOUT SHANA POTTER
16+ years in the advertising industry with experience in various settings; agency…
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