Shambhavi Chauhan
Performance Marketing @Select Brands International Pvt. Ltd
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WORK HISTORY
Performance Marketing @Select Brands International Pvt. Ltd
Indore, IN
Optimised Facebook campaigns using analytical methods, resulting in notable improvements in important KPIs like CPM, ROAS, CTR% and conversion rates etc-Skilled in creating ad content, including copywriting and engaging videos, tailored to each stage of the customer journey from awareness to consideration and conversion-Proficient in analyzing campaign and creative performance data through tools like Facebook Ads Manager and Motion, ensuring ROAS and meeting monthly targets-Have a strong in-depth understanding of Facebook\'s algorithms and advanced features such as Advantage+, CBO, and Catalog Ads-Scaled best sellers contribution from 35% to 60% by launching multiple campaigns & implementing cart AOV strategies-Have effectively managed marketing spend of 20+ Lac with a singular focus on maximizing ROAS and increasing new revenue.
EDUCATION
National Institute of Fashion Technology
Master of Fashion management
School of fashion Technology
Bachelor of design
ABOUT SHAMBHAVI CHAUHAN
Dedicated and hardworking individual with versatile skill set who has keen interest in…
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