Shalini Shrivastava
Head of Communications and Branding @Latinem Private Limited
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WORK HISTORY
Head of Communications and Branding @Latinem Private Limited
Hyderabad, IN
EDUCATION
Kendriya Vidyalaya
Higher Secondary, Higher Secondary
ICFAI Business School
MBA, Marketing ,HR
Sardar Patel University, Vallabh Vidyanagar
M.SC, MICROBIOLOGY
Devi Ahilya Vishwavidyalaya
Bsc, microbiology,pharmaceutical chemistry
Indian Institute of Management, Calcutta
Advanced Programme for Marketing Professionals, Marketing/Marketing Management, General
Digital Vidya
Digital Marketing Certification, Marketing
ABOUT SHALINI SHRIVASTAVA
Guiding Principle\"Make improvements, not excuses. Seek respect, not attention.\"I empower businesses to achieve outstanding marketing results by crafting strategic plans and delivering impactful storytelling. With 16 years of experience in marketing and branding, I\'ve built a career dedicated to crafting compelling narratives that resonate, driving impactful results across industries. My approach combines a deep understanding of market dynamics with innovative solutions, ensuring businesses connect meaningfully with their audiences.Throughout my career, I\'ve developed a comprehensive 360-degree perspective of marketing, seamlessly blending digital and traditional channels. From executing memorable social media campaigns to spearheading transformative brand strategies, I bring creativity, strategic thinking, and measurable results to every initiative.Beyond marketing, my experience in business development has honed my ability to identify growth opportunities and nurture client relationships. I am passionate about helping brands tell their stories in ways that captivate audiences and deliver tangible value.Professional HighlightsBrand Development & Strategy: Defined and positioned brands for maximum impact, creating strong market presence and recall. Led cross-functional teams to develop strategies that align with business goals and audience needs.Marketing Campaign Management: Designed and executed integrated campaigns across platforms, leveraging data and storytelling to achieve business objectives. Innovated with emerging tools and techniques to captivate target audiences.Market Analysis & Consumer Insights: Conducted thorough market research to derive actionable insights, driving informed and adaptive marketing strategies.Leadership & Collaboration: Built and led high-performing teams, fostering a culture of innovation, accountability, and excellence.Core StrengthsCreative problem-solvingStrong work ethic and accountabilityRisk-taker with a passion for innovationStrategic thinker with an experimental mindsetPassionate about connecting technology with its audience through the art of storytelling. Feel Free To Connect or Drop Message to Discuss Collaboration Opportunities.
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