Shalaka Kelkar
Digital Marketing Executive @Swiftnlift Business Magazine
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WORK HISTORY
Digital Marketing Executive @Swiftnlift Business Magazine
Swiftnlift Media Pvt. LtdCampaign Strategy & PlanningDesigned and executed targeted Facebook lead generation campaigns to increase customer acquisition and brand awareness.Conducted in-depth audience research, leveraging custom audiences, lookalike audiences, and demographic targeting to optimize campaigns.Ad Creation & OptimizationDeveloped high-performing ad copies, creatives, and A/B tests to maximize click-through rates (CTR) and conversion rates.Managed multiple ad formats (Carousel, Video, Image, Lead Ads) and optimized for specific goals like leads, website visits, and engagement.Budget Management & Performance TrackingHandled daily budgets and bidding strategies to achieve maximum ROI within allocated ad spend.Monitored key performance metrics (CPC, CTR, CPL, ROAS) and applied real-time adjustments to underperforming campaigns.Lead Funnel ManagementIntegrated Facebook Lead Ads with CRM systems to automate lead nurturing and follow-up processes.Collaborated with the sales team to ensure lead quality, tracked lead conversion metrics, and optimized campaigns accordingly.Compliance & Account QualityEnsured campaigns adhere to Facebook ad policies to avoid disapprovals or account restrictions.Monitored the Account Quality section of Facebook Ad Manager to prevent disruptions.Performance Reporting & InsightsCreated detailed reports on campaign performance and presented insights to stakeholders for future strategies.Utilized tools like Facebook Ads Manager, Meta Pixel, and Google Analytics for tracking and attribution.International Campaign ManagementLaunched multi-regional campaigns targeting diverse audiences across various countries with tailored messaging.Adapted strategies based on geographic trends and user behavior to optimize global ad performance.
EDUCATION
Sipna College of Engineering & Technology, Amravati
Bachelor's degree
ABOUT SHALAKA KELKAR
Digital Marketing Executive
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