Shahroz Ali
Global Insights Manager @BAT
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WORK HISTORY
Global Insights Manager @BAT
London, GB
Mix validation and roll out roadmap for strategic pipeline initiativesOptimizing mix development by integrating consumer insights in an actionable mannerLeading partner agency teams to deliver complex and multi-market projects on time in fullCollaborating with Global Category teams to deliver fact based and actionable synthesis
EDUCATION
Institute of Business Management
Bachelor of Business Administration (BBA), Marketing & Sales
The City School PAF Chapter
A Levels
SKILLS
ABOUT SHAHROZ ALI
Midcareer marketing professional with wellrounded experience across Strategic Insights, Brand Development and Trade Marketing. Drawing on broad exposure to key marketing functions and a core background in insights, I specialise in turning category trends, performance data, and consumer understanding into clear, actionable narratives for a range of audiences, from senior leadership to category and commercial teams. Proven experience in managing qualitative and quantitative research programmes in global and multi-market environments, with a strong focus on consumer behaviour, innovation development and brand diagnostics. Alongside my technical expertise, I bring practical leadership experience in guidings teams, developing talent, shaping ways of working, and driving crossfunctional and crossmarket alignment to deliver insightsled, commercially grounded outcomes.
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