Shae Feather
Product Marketing Manager @The Depository Trust & Clearing Corporation (DTCC)
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WORK HISTORY
Product Marketing Manager @The Depository Trust & Clearing Corporation (DTCC)
Boston, MA, US
Product marketing for large-scale platform services within a global technology organization, supporting product launches and lifecycle growth. Lead go-to-market strategy and product marketing for platform services, owning positioning, messaging, and launch execution across the product lifecycle. Partner cross-functionally with product, design, analytics, legal, and client-facing teams to bring new offerings and enhancements to market. Translate complex product capabilities and user needs into clear narratives and scalable campaigns that drive awareness, engagement, and adoption. Develop full-funnel launch and lifecycle programs across digital, email, content, and social channels, balancing experimentation with performance measurement. Define success metrics and use performance insights & KPI reporting to inform messaging, optimize campaigns, and influence roadmap and launch strategy.
EDUCATION
Isenberg School of Management, UMass Amherst
Master of Science - MS, Business Analytics
University of Massachusetts
Business Analytics
University of Massachusetts
Communication, General
University of Massachusetts Amherst
Bachelor's degree, Communication and Media Studies, Journalism
ABOUT SHAE FEATHER
Product marketer who thrives at the intersection of product, storytelling, and data. I\'ve spent my career launching products, shaping messaging, and building go-to-market strategies in highly complex environments. This work has sharpened my ability to simplify the technical, move fast with cross-functional partners, and turn insight into action. In my role, I lead product and lifecycle marketing across full-funnel campaigns, partnering closely with product, design, analytics, legal, and client-facing teams to bring new offerings to market and breathe fresh life into legacy offerings. I translate product capabilities and user needs into clear positioning, scalable narratives, and campaigns that drive adoption, engagement, and growth. My work spans product launches, messaging frameworks, omnichannel experimentation, social and content strategy, and performance measurement. I\'m especially interested in how consumer behavior, culture, and technology intersect to shape product experiences. I enjoy working on products that move quickly, evolve constantly, and require strong storytelling to connect with users in authentic ways. Curiosity, collaboration, and data-informed decision-making are central to how I work. What excites me most is finding where product marketing helps define not just what a product does, but why it matters to real people. I bring a background in business analytics and a product-first mindset, with a focus on building marketing that feels intuitive, human, and aligned with how people actually engage with technology.
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