Shadê A. Raizler

Head of Marketing & Communications @Zebrands

Sao Paulo, BR

Structured and directed the marketing strategy in Brazil, leading efforts across communication, branding, media, and marketplace areas to drive brand growth and value creation- Defined and executed branding and digital marketing initiatives, with a strong focus on team development, organizational structure, and strategic positioning to enhance market impact- Led teams in process optimization, decision-making, and project management, improving workflows and fostering collaboration between local and global cross-functional teams- Developed and implemented digital marketing campaigns and influencer strategies on platforms such as Meta and Google, prioritizing consumer engagement and optimizing marketing ROAS- Directed rebranding and localization projects, aligning the brand\'s visual and verbal identity with the Brazilian market to ensure relevance, engagement, and seamless collaboration- Conducted market analysis to identify opportunities and established clear guidelines for visual and verbal communication, ensuring strategic alignment and cohesive execution across teams- Managed marketing budgets, setting objectives and KPIs to maximize ROI, while leading direct and indirect teams to deliver impactful campaigns and results- Designed and implemented integrated communication strategies across the marketing funnel, driving consumer engagement, conversion, and retention with a focus on alignment and efficiency- Fostered a collaborative, engaged, and supportive team culture, emphasizing talent development, process optimization, and a high-performance environment with a positive and light atmosphere- Reported directly to the CEO Brazil, collaborating closely with C-Level executives to align marketing initiatives with overarching business objectives.

Universidade Metodista de São Paulo

Bachelor's degree, Publicidade e Propaganda ( Social Communication focused on advertising)

ESPM

MBA, Consumer Behavior

Nova School of Business and Economics

Master, Impact Entrepreneurship and Innovation