Shabbir S.
Assistant Product Manager @Fena Private Limited
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WORK HISTORY
Assistant Product Manager @Fena Private Limited
New Delhi, IN
JOB PROFILE- I am responsible for driving and executing all marketing activities, while coordinating with every department to ensure maximize market share growth of my brand by executing across all 5P’s of marketing.ACHIEVEMENT-a) Sale- Successfully re-launched the personal care category, increasing monthly sales from 35MT to 314MT & still growing on. b) Sandal Soap- Introduced new variants (SANDAL) and SKU’s based on market understanding, resulting in 33% sales boost.JOB RESPONSIBILITIES-• Producta) Brand Strategy / Planning for the entire Product range of Personal Care Category (Bathing Soap, Hand wash & Sanitizer) and Home Care Category (NIP- Dish wash Bar, Dish wash Gel, Round tub). • Packaginga) Design and execute superior packaging to differentiate product and brand, consumer benefits, and USP of the product.b) To facilitate product Packaging, discount / New MRP / Consumer based scheme / Strategies and PLC enhancement after consideration of target segment.c) Product Re-launch according to their market requirements. i.e. SKU launch, Change in Packaging, Shape, Size, MRP, Weight Revision etc.• Pricinga) Constantly Monitor competitor pricing, and formulate the product pricing strategy accordingly. b) Developed Trade, Whole sale & consumer offer schemes to each variant and SKU ensuring month on month category growth.• Promotiona) Create Annual Business Plan and execute all activities aggressively on time.b) BTL Activities: Plan and execute all BTL activities with BTL Team like, Trade Fairs (melas), stall operations, wall paintings, POP, dealer boards, van activity, festival based freebies for distributors etc.• Placementa) Ensure daily PUSH of primary and secondary sales on an ALL INDIA BASIS to achieve monthly primary and R.D. targets.b) Visit the market a minimum 5-10 days in every single month. Lead the market selling, productive calls and motivate the sales team, distributor, retailers & wholesalers to ensure double digit growth.
EDUCATION
Punjab Technical University
Master of Business Administration (MBA)
Kendriya Vidyalaya
12th Pass (humanities)
IMSIT, YMCA, NEW DELHI
Post Graduation Diploma
J.C. Bose University of Science and Technology, YMCA
POSTGRADUATE DIPLOMA
Deshbandhu College (DU)
Graduate
ABOUT SHABBIR S.
PROFESSIONAL SYNOPSIS – Marketing professional with overall 11+ years of work experience in the FMCG (Home & Personal care), Baby & Parenting care, Bakery & Food Premixes and BTL Agency. Experience gained at PAN India level working on Metropolitan, Urban & Rural cites of India. Responsible and well-organized professional, dynamic with power of influence and creativity. Results oriented used to working multidisciplinary teams and strategic thinker with proven ability to work well under pressure and in fast paced global environment.
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