Pranshu Mehrotra
Assistant Product Manager @Fena Private Limited
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WORK HISTORY
Assistant Product Manager @Fena Private Limited
New Delhi, IN
EDUCATION
Jaipuria Institute of Management
PGDM, Marketing & Operations
Boys' High School & College
12, Commerce
University of Allahabad
Bachelor of Commerce - BCom, Business/Commerce, General
ABOUT PRANSHU MEHROTRA
I am a Marketing Professional in the FMCG sector with hands-on experience in brand building, trade marketing, consumer promotions, and new product development. Over the last 2+ years with Gyan Dairy, I have successfully executed 360° marketing campaigns across categories like milk, ghee, dahi, butter, and paneer—delivering measurable category growth and stronger consumer connect.My expertise spans across ATL, BTL, and digital campaigns, with proven success in:Driving category growth (Dahi +50%, Milk +30%, Ghee +25%) through consumer-focused activations.Leading brand repositioning initiatives, including a ghee trust-building campaign around purity and GC-tested quality.Coordinating packaging development and cost optimization, saving up to 30–40% during the trainee phase.I have also worked with Amul during my internship, gaining valuable exposure to sales, distribution, and retail marketing operations while ranking in the top 5% of interns nationally. Key Strengths: Brand Management | Trade Marketing | Consumer Insights | ATL-BTL Strategy | Retail Visibility | Sales Enablement | Packaging Development | Vendor & Agency ManagementI am passionate about building brands that connect with consumers, optimizing marketing spends, and driving sustainable business growth. Open to exploring opportunities in Brand Management, Trade Marketing, and FMCG Sales & Marketing roles.
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