Steven Stroupes
Director, Research & Data Products @GALE
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WORK HISTORY
Director, Research & Data Products @GALE
Toronto, ON, CA
EDUCATION
The University of Tennessee at Chattanooga
Bachelor of Science
The University of Tennessee at Chattanooga
Master of Business Administration
SKILLS
ABOUT STEVEN STROUPES
I help marketers understand consumers. Primary research is what I\'m most passionate about, but I believe meaningful insights emerge when you combine research with syndicated data sets, customer first party data, & open internet data. My career is a bit of a \"road less traveled\" story. I started in events, which cultivated a deep curiosity for the power of experiences. When I moved to Canada in 2013, I got my first taste of agency life working in a media analytics teams, delivering stories about attribution to clients. It\'s where I fell in love with presenting amazing work to clients. But it also made me curious about the impact of creative.so I joined a neuromarketing startup as a founding partner. In startups, you wear many hats.the two I wore the most were as an insights consultant and spearheading research operations. Eventually, I found my way back to agency life in the pursuit of new challenges to solve and an opportunity to work in cross-functional teams at an agency that put data at the centre of everything. The through line in all of this? An endless pursuit of learning.about all things Marketing. If you\'re a deeply curious person, I recommend the road less traveled.
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