Nicole R.
Senior Media Planner @GALE
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WORK HISTORY
Senior Media Planner @GALE
New York, NY, US
Contribute to strategy-led, cross-channel media planning across multiple accounts including Pella, Bath Fitter, and Amazon Fire TV, supporting full-year and quarterly initiatives- Support media strategy and planning across a mix of direct publisher partnerships and programmatic channels, helping guide investment decisions across video, CTV, audio, and digital platforms- Partner closely with media leadership to shape media strategies aligned to business goals, supporting channel investment, prioritization, and planning decisions- Play a key role in planning oversight for select channels, supporting budget allocation, performance evaluation, and optimization across integrated programs- Help improve planning workflows, budget tracking, and system integrations (including Prisma and finance tools) to support scalable and efficient media operations- Serve as a trusted team contributor—mentoring planners, supporting prioritization, and keeping workstreams aligned.
EDUCATION
University of Illinois Urbana-Champaign
Bachelor's in Science of Advertising , Advertising, Marketing, Communications
University of Illinois Urbana-Champaign
Bachelor of Arts - BA, Advertisng
ABOUT NICOLE R.
Senior Media Planner with 5+ years of experience in media strategy and cross-channel planning. Strategy-led, collaborative, and leadership-minded, with a focus on building plans that drive impact and align teams.Let’s connect to talk media strategy and planning.
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