Séverin Guiton
Manager, Customer Data, Engagement & Loyalty Practice @Deloitte Digital
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WORK HISTORY
Manager, Customer Data, Engagement & Loyalty Practice @Deloitte Digital
Montréal, CA
Deloitte Digital fusionne insight métier, technologie & créativité pour élever l’expérience client; j’y pilote des programmes MarTech complexes (Automatisation Marketing, MRM, DAM) sur plusieurs industries.Interventions multi‑secteurs : coopérative multisegment (retail & énergie), institutions financières, quincaillerie et rénovation, aviation- Direction de roadmaps & personnalisation : cadrage des cas d’usage prioritaires (acquisition, rétention, cross‑sell) et mesure de la valeur- Implantation et intégration de plateformes (ex. Salesforce Marketing Cloud, Data Cloud, AEM Assets, Workfront.)- Gouvernance : modèles de données, privacy‑by‑design, qualité & activation omnicanale- Leadership et coaching d’équipes pluridisciplinaires; accompagnement au changement.
EDUCATION
Lycée Stanislas
French Baccalaureat, Major in Science
CELSA Paris-Sorbonne
Master in Corporate Communications
ESSEC Business School
Global BBA, Marketing, Communication, Finance
HEC Montréal
Master of Business Administration - MBA ITC, Major in Technological Innovation
SKILLS
ABOUT SÉVERIN GUITON
Cross‑industry MarTech professional building integrated marketing ecosystems (CDP, MRM, loyalty) to scale personalization, data governance, and business impact.I connect business, data, and technology — from strategy to execution — to transform customer experience and go‑to‑market performance- Focus areas: Loyalty & engagement, CDP, MRM, Marketing Automation, Data Strategy, Personalization, Marketing Operations- Roles held: Delivery Manager, Scrum Master, Functional Lead, MarTech advisory- Certifications: Salesforce Data Cloud Consultant, SFMC Admin & Email Specialist, PSM I, HTML/CSS, Google Ads & Analytics.Goal: build strong relationships and commercial opportunities by putting data and creativity to work for growth.
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