Courtney Hasselbach

Salesforce Us Alliance Marketing Leader @Deloitte Digital

Portland, OR, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2023 — Present

Salesforce Us Alliance Marketing Leader @Deloitte Digital

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Portland, OR, US

As the Alliance Marketing Manager for Deloitte Digital’s alliance with Salesforce, I’m responsible for defining, implementing, and operationalizing our joint Salesforce AI + Data Cloud + CRM targeted marketing campaigns and events to build awareness, drive pipeline, and strengthen partner go-to-market. I oversee the development of marketing strategy and budget, content development, and core messaging and positioning and a marketing team. I create and nurture relationships with our alliance, Deloitte US and global leaders (Partners, Principals, & Managing Directors), customers, and collaborate with key stakeholders and steerco to define requirements, deliver and report results.

EDUCATION

N/A

California State University, Chico

BS, Instructional Technology

SKILLS

Demand GenerationProduct MarketingAccount ManagementSocial Media MarketingMarketingSocial MediaProgram ManagementManagementProject ManagementAnalyticsPublic RelationsMarketing StrategyLeadershipMarketing CommunicationsSolution SellingSEOLead GenerationStrategySalesBusiness DevelopmentDigital Marketing

ABOUT COURTNEY HASSELBACH

I am an accomplished marketing leader with deep expertise in designing and executing high-impact CRM, ERP, Industry, and AI campaigns and events for Deloitte Digital’s Salesforce Alliance. In previous roles, I delivered successful, results-driven marketing programs for SAP and Microsoft, creating a strong foundation for innovative alliance marketing. Today, my focus is on leading teams to run Salesforce services campaigns leveraging Agentforce, Data Cloud, C360, Industry Clouds, and MuleSoft solutions. I also drive cross-alliance initiatives, including collaborative campaigns with AWS, hyperscalers, and other key strategic partners, to deliver sector-specific ABM strategies that advance joint marketing and sales motions. My work is grounded in aligning marketing efforts with pipeline growth and KPIs—helping to acquire new customers, strengthen existing relationships, and deliver differentiated, high-impact marketing experiences that retain and grow our client base.

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