Sev A.
Senior Marketing Planner @LCBO
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WORK HISTORY
Senior Marketing Planner @LCBO
Effectively plan & execute a variety of marketing initiatives in support of LCBO’s key strategic objectives- Work with cross functional teams, along with industry partners including print, install and warehouse vendors to deliver key operational support in our retail stores, with messaging and design that is consistent across LCBO channels- Build effective operational signage, monitoring execution, reporting results, and making recommendations to optimize future plans- Analyze project scope requirements and develop project plans for a variety of marketing initiatives- Write detailed production details for projects for internal and external teams, indicating all project specifications- Work with suppliers to review material stock usage for cost, environmental savings, durability of signs and exploration of new signage designs- Manage end-to-end execution of several operational signage programs, including support and recommendations for a variety of ad-hoc business initiatives- Facilitate project flow relative to established critical paths and corrects flow as necessary to ensure seamless and timely end-to-end execution- Manage creative for all operational signage and updates to brand standards and industry trends, ensuring all customer-facing communications comply with French language, accessibility regulations and health and safety standards- Manage project timelines, negotiate costs, and track spending against budget- Collaborate with external print vendor partners on site surveys and installation of new store and renovation signage
EDUCATION
Ryerson University
Bachelor of Technology (B.Tech.)
ABOUT SEV A.
Experienced print production professional with a demonstrated history of working in the print and design industry, both on the retail and vendor sides. Skilled in management and coordination of various signage projects, with a Bachelor of Technology (B.Tech.) focused in Graphic Communications Management from Ryerson University.
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