Amy Stott
Senior Manager of Integrated Marketing @LCBO
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WORK HISTORY
Senior Manager of Integrated Marketing @LCBO
Toronto, ON, CA
Drive the development of marketing campaigns rooted in customer research and insights, and sound business information to drive engagement and sales-Collaborate across marketing, sales, e-commerce, retail, and other teams to develop exciting integrated promotions that enhance the LCBO Brand, deliver on corporate level objectives, and drive business results-Lead the development and implementation of in-store POP, merchandising, digital marketing tactics, print, radio, out of home, and TV-Work with the marketing team, cross functional business groups, and industry partners on promotional initiatives, providing direction and oversight on campaign objectives, program strategy, project requirements, time frames and budget
EDUCATION
Meadowvale Secondary School
OSSD, Honours
Toronto Metropolitan University
Bachelor of Commerce, with Honours., Retail Management
SKILLS
ABOUT AMY STOTT
Passionate, energetic and seasoned brand marketing leader with experience in brand management, trade marketing, event production, agency and team management. Proven experience in building and managing marketing programs in the B2C, hospitality and food/beverage space that build brand loyalty, leadership and deliver on sales objectives.
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