Seun I.
Digital Marketing Manager @Catholic Relief Services
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WORK HISTORY
Digital Marketing Manager @Catholic Relief Services
Baltimore, MD, US
Led digital strategy and optimization across global properties, managing a $2.5M media budget and campaigns that drive engagement and revenue growth. My work integrates SEO, A/B testing, and analytics, increasing donations and improving reporting efficiency through data visualization and performance tracking.
EDUCATION
Southern New Hampshire University
Masters
ABOUT SEUN I.
I’m a Digital Marketing Manager who use data to solve real business problems. I help organizations grow revenue, generate better leads, and improve campaign performance across SEO, SEM, paid social, and multi-channel strategies.Over the last 7+ years, I’ve had the chance to work across North America, Africa, and the UAE in industries like tech, insurance, and non-profits. Whether it’s helping a team improve visibility, reduce acquisition costs, or streamline reporting, I bring a mix of strategy, hands-on execution, and a deep focus on results.Some wins I’m proud of:• Drove in new revenue by optimizing the digital conversion funnel—improving landing page performance, refining ad targeting, and implementing smarter automation workflows that turned more leads into customers.• Grew organic traffic by 55% YoY through a mix of technical SEO and high-impact content.• Boosted ROAS by 40% with smarter paid media strategy and GA4 performance tracking.• Achieved a 32% YoY lift in conversions by optimizing cross-channel campaigns (Google, LinkedIn, Meta).• Cut reporting time by 30% by building dynamic dashboards in Looker Studio and HubSpot.• Drove down cost per lead by 28% through focused A/B testing and landing page improvements.I enjoy working across teams to align strategy, connect the right tools, and create marketing that actually moves the business forward. I’m curious, collaborative, and bring clarity to complex problems. Whether leading a campaign or building systems that scale, I’m always looking for ways to work smarter—and make meaningful impact.Let’s connect if you’re working on something big and need a marketing partner who’s equal parts strategic and hands-on.Things I love:Marketing Strategy | Campaign Optimization | SEO & Paid Media | Google Analytics | A/B Testing | Behavioral Insights | Conversion Funnels | B2B Growth | Dashboard Building | Storytelling with Data | Working with Great TeamsVisit my website:
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