Seth Ollerton
Marketing Director @Central Bank of Utah
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WORK HISTORY
Marketing Director @Central Bank of Utah
Provo, UT, US
Owned and integrated marketing calendar and budgets across paid search/social, email, website updates, and in-branch signage to drive traffic and inquiries across 12 locations.• Leveraged AI systems to build AI-apps and micro-SaaS improvements for employees and marketing initiatives.• Designed and maintained corporate website and employee intranet using WordPress. Managed SEO and content updates.• Built customer follow-up and retention in CRM (segmentation + automated outreach) to increase repeat engagement.• Managed the bank’s visual rebrand, aligning all print, digital, and in-branch materials, merchandising, and signage for brand consistency.• Implemented Go High Level CRM for internal and client campaigns, streamlining lead generation and customer follow-up.• Partnered with executive leadership to promote Treasury Management, Self-Directed Retirement, and Commercial Lending divisions.• Supervise a lean marketing team and coordinate with external vendors for media, print, and web services.• Planned and executed corporate, community, and internal events for the bank, its customers, and communities.• Managed all merchandising and signage, both in-branch and external.• Started the Employee Engagement Committee for internal retention. Added AwardCo software for employee recognition and loyalty rewards and points.• Managed online reputation for 12+ Google Business Profiles including Google Reviews and profile optimization for SEO purposes. Central Bank is a community bank that has been serving the Utah Valley since 1891 with headquarters in Provo, Utah. With over $2.4 billion in assets, Central Bank aims to maintain its personalized, flexible, service while providing top-notch lending and banking products to its customers.
EDUCATION
Brigham Young University
BA, Communications - Marketing & Advertising
SKILLS
ABOUT SETH OLLERTON
I’m passionate about marketing, digital marketing and using my creative abilities to solve marketing problems. As a digital marketing manager with over 20 years marketing and advertising experience, I specialize in campaign development, PPC advertising, brand management, digital marketing, social media management, SEO, content marketing, retail merchandising and product development. Combine digital marketing expertise with my graphic design proficiency, and I am a well-rounded marketing professional. In 2017, I started Ollerton Marketing, a digital marketing firm that specializes in helping dentists, orthodontists, and healthcare professionals grow their businesses using targeted advertising on Facebook and Instagram. It\'s been amazing to help healthcare professionals grow their businesses and focus more on their expertise while leaving the marketing and advertising to us. We recently helped a local orthodontist generate $105K in one month while only spending $500 on Facebook ads. Love it! Other notables:I speak SpanishGraphic DesignGo High Level CRMAI enthusiastArtist
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